Civic Communication
Public notices pinned to boards and published in papers were reaching a shrinking fraction of citizens. Service announcements, emergency alerts and scheme awareness needed a channel citizens actually check - with official compliance and opt-in management.
We deployed a WhatsApp Business API broadcasting platform with consent management, multilingual templates, audience segmentation by ward and service, and delivery analytics. Officers compose campaigns through a simple dashboard; compliance and template approvals are handled in the platform.
The municipality gained a direct, measurable channel to citizens - announcements that once reached hundreds now reach the city. Emergency communication time dropped from days to minutes, and scheme awareness campaigns finally have delivery and read metrics.
Details are presented at a representative level to respect client confidentiality. Specific references available on request during procurement.
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